Facebook Ad Genius or How to Market a Message Like a Ninja

Mini wheats ad geniusIn the recent Harvard Business Review article Advertisers Must Be Inventors, author Winston Binch discusses how marketers have to constantly be thinking of new ways to get in front of their target market. Television advertising isn’t a slam dunk the way it used to be as most people use DVRs to speed right through any messaging. Major magazines such as Newsweek and Smart Money have evolved to digital publication only. In the HBR article, Binch suggests prioritizing marketing efforts towards strategic digital efforts and allowing the freedom for experimentation to reach people where they are.

So, where are the people? On Facebook. Logging in and out multiple times a day. And looky there. Where you would expect to see a plain white log in screen, there’s a cute and witty ad. That I actually took the time to read and save a screenshot.

What’s more is that I know that ad was targeted to me because of the demographics Facebook collects on all users.

While the privacy issues of this freaks me out a bit, the marketer in me marvels at the innovative ways I see Facebook breaking through our blinders to get the right messages through to the right people at the right time.

What do you think about Facebook ads?


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